Our Stories
We love to tell stories.
Each month, we tell a new story with our new selection of seasonal styles imagined by our design team. We believe that story telling can light up our every day lives, allowing us to escape for the briefest of moments to explore new places, themes and ideas.
Each of our stories is created by our in house creative and design teams and filmed on location or inside our studios in London. Our stories are inspired by the world around us but often by fiction, art, music and film. Below you can enjoy the stories we've told, so far. We're particularly proud of our short films which have won awards at Film Festivals in Paris and London. Enjoy.
"Nexus"
Autumn / Winter 23
This month we explore the union of fashion and technology and the transformational impact of AI on how we design, source and manufacture. There is so much promise for AI to improve sustainability, efficiency and to reduce the impact we have on the environment. Embark on an unparalleled journey with dynamic prints, structured designs, and futuristic AI-inspired elements, forging an unforgettable partnership
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"Picturesque"
Spring / Summer 23
Travel with us to Spain and revisit the essence of nostalgia with 'Picturesque,' a collection that encapsulates the beauty of halcyon days and retro charm. Inspired by old photo albums and the warm feeling accompanying reminiscing, we invite you to embrace the allure of bygone eras and the blissful memories they hold. Imagine basking in the balmy summer sun, surrounded by holidaymakers in a vibrant, sun-soaked destination.
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"Lavender Lane"
Spring / Summer 23
A delicious mid summer murder mystery story set on Lavender Lane, in the pretty English village of Little Crofton. Life has been turned upside down with the mysterious death of local patron Lord Crofton. Police were called to Crofton Manor where the eccentric Lord Crofton had been found dead the morning after he held a dinner party the night before. Can you help detectives solve the mystery and win a prize?
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"Golden Hour"
Spring / Summer 23
As the sun dips below the horizon and the sky turns golden, a sense of tranquillity washes over us. That magical moment inspired our latest collection, 'Golden Hour'. Our collection is crafted for those who want to feel confident and stylish on vacation, effortlessly taking them from the beach to the streets. Whether you're jetting off to an exotic destination or soaking up the local sunshine, our summer outfits are versatile enough to keep you comfortable and chic.
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"Paradiso"
Spring / Summer 23
Embrace longer days and warmer evenings by plunging into our latest story. ‘Paradiso’ is a secret tropical oasis that promises an escape from every day urban living. Our luxurious resort wear collection is designed to capture the essence of an exclusive getaway, complete with swaying palm trees and poolside lounging.
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"The Gallery"
Spring / Summer 23
Our latest collection for March is full of flair, exhibiting the very best of Spring Style. Welcome to 'The Gallery', a digital exhibition showcasing the convergence of creativity and craftsmanship in art. Our first spring collection boasts a diverse range of modern prints and textures with bold tones, a curated blend of both avantgarde and timeless styles.
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"Tidal"
Autumn / Winter 23
Amid the everyday chaos, we dream of escapism to serene and quiet surroundings. Creating a scene of shallow waters, fluid angles, and scattered flowers to capture our new collection. ‘Tidal’ is our latest campaign story designed to inspire us all to accept our ever-changing world.
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"Odyssey"
Autumn / Winter 23
Saint and Sofia welcomes you to the dawn of a new year. Introducing ‘Odyssey’, a story inspired by the voyage of life and the journey that lies ahead. Our campaign has come to life to evoke positive intentions for the new beginnings and adventures awaiting us.
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"After Hours"
Autumn / Winter 22
Join Saint and Sofia at our ‘After Hours’ party and celebrate the start of the holiday season with outfits that sparkle and shine. Filmed at our favourite country house in England, this vibrant campaign displays the very best of our party offering full of shimmer and shine. Featuring festive outfits for any type of party invitation, make sure all eyes are on you.
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"The Collector"
Autumn / Winter 22
‘The Collector’ is a reassuring nod to the past; a timeless capsule selection in warm caramel and merlot tones. As always, it features wearable, high-quality pieces that keep you stylish year after year. The Collector specialises in quality and value, only investing in the finest pieces that will stand the test of time.
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"September Issue"
Autumn / Winter 22
A playful, tongue in cheek perspective on our fictional fashion magazine as our characters work on their much-loved 'September Issue'. Wearing Saint and Sofia's September offerings, the campaign is a light hearted caricature of fashion tropes and stereotypes.
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"Wonderland"
Spring / Summer 22
You’re cordially invited to Saint and Sofia’s summer tea party; a day full of excess and eccentricities. Showcasing this season’s best sellers with an extravagant twist, July’s ‘Wonderland’ campaign takes a trip down the rabbit-hole. Set within a sprawling green manor estate, featuring classic British tea party essentials and accented with an outlandish variety of flowers, this is one party you’re sure to never forget.
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"Muse"
Spring / Summer 22
Explore a curated selection of inspirations for summer. Discover The Lake, Woodland, Savannah and Open Spaces to see which best fits your mood. This is your invitation to connect with your own inspiration with the story set in all four seasons on an idyllic summer day in the English countryside.
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"The Botanist"
Spring / Summer 22
The Botanist is an explosion of colour and excess with a collection full of new bright florals and botanical hues. Vibrant mixes of emeralds and royal blues dominate this editorial inspired campaign, shot in-studio and on location within the Palm House at Kew Gardens.
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"Road Trip"
Spring / Summer 22
Saint and Sofia’s April campaign reclaims freedom and friendship in an expansive road trip narrative. We’re moving forward together from the isolation of the past as our cast of characters are re-united for a fresh adventure. Showcasing the boho-rock inspired Spring/Summer collection, the campaign explores the feelings of harmony and hope for the year ahead.
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"Dream of Other"
Spring / Summer 22
Dream of other' is an urban safari, drawing upon the intangible creative energy from city living; showcasing a range that celebrates the harmony between urban living and nature. Shot in Madrid, our March Edit of urban safari styles leads to a multimedia creative campaign; linking street-style photography with studio imagery and decoupage design.
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"Après Ski"
Autumn / Winter 21
Inspired by the nostalgic exuberance of the 1970s, ‘Apres Ski’ encourages a vibrant atmosphere of energy and ardor. Capturing an imaginary snapshot in time, the campaign is set within a ski chalet in the 1970s; a tongue-in-cheek era known for its bold fashion and flare. It’s the perfect setting for a late winter Campaign that celebrates alpine chic and our last campaign of the A/W21 Season.
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"Reflect"
Autumn / Winter 21
Contemplating the year just gone, whilst looking forward to everything to come; Saint and Sofia’s first 2022 campaign showcases this season's greatest hits with an editorial twist. Using mirrors as a literal analogy for contemplation and reflection, the campaign draws upon the idea of a look to the past, complemented by the idea of infinite possibilities.
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"Supernatural"
Autumn / Winter 21
Embracing the elements with open arms, Saint and Sofia’s winter campaign draws upon the fine balance of nature and humankind in a cinematic showcase. Shot across the wild landscapes of Iceland, our story is told taking inspirations from nordic folklore to create a story of hope for Mother Nature whilst we admire its fragile power in a time of climate change.
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"Romance & Rebellion"
Autumn / Winter 21
Bold, brash, loud and moody - Saint and Sofia’s November campaign channels London’s punk-rock essence to showcase a decidedly more grunge collection. Shot within an abandoned, english castle - the campaign will rely heavily on the brand’s rock core to present the range with an anarchic outlook.
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"Best In Black"
Autumn / Winter 21
In an ode to our favourite colour, 'Best in Black' showcases some of our greatest hits with an editorial twist. Injecting personality into chic silhouettes with bold styling and vibrant posing, 'Best in Black' embodies the idea of standing out whilst fitting in.
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"The Harvest"
Autumn / Winter 21
Comfort and warmth take the front-seat in this rustic, autumn campaign, showcasing Saint and Sofia’s AW21 offerings. The Harvest explores the transition of the seasons as we welcome autumn and leave summer behind. Thick knits, denim and plaid fabrics feature amongst a rural farmyard backdrop in rural England.
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"Resist"
Autumn / Winter 21
Bored of the restrictions, rules, and isolation of the last year - we feel a need to resist the status quo. For the new season, we've taken inspiration from the ideas of romance and rebellion to take a bold step into the future as we put the past behind us. As we try to return to life as normal, we bring you ready-to-wear that has attitude and reminisces the rebellious punk era.
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"Marilyn"
Summer 21
Our final campaign for SS21 draws upon feelings of growth and reflection; personifying the landscape in which it is set in to provide a backdrop to compliment our high summer offerings. The feeling of confusion and bewilderment we have all shared the past eighteen months is finally beginning to slip away, leaving us collectively with a greater sense of understanding.
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"Country Roads"
Spring / Summer 21
Inspired by the romanticism of slow-living, rural landscapes and the escapism it provides, Country Roads promotes an atmosphere of relief and expanse—focusing on the joy of living in the moment.
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"A Feeling"
Spring / Summer 21
Raw and visceral, this campaign encompasses that cathartic release of emotion as we all head hopeful into a summer set in a post-pandemic world. The anticipation has been building as restrictions lift and shops once again open their doors. The craving for normalcy palpable as we shift back into the routines of a time that feels almost unrecognisable.
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"Paradise Lost"
Spring / Summer 21
With a direct nod to limitations continuing into 2021, Paradise Lost showcases Saint and Sofia’s SS21 offerings with a graceful, serene studio campaign. Shot on fake skies and sprawling desert landscapes, the campaign, oxymoronic in its intentions, juxtaposes shots of models airborne and weightless; a foreshadowing of unconfined days ahead.
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"Blooming"
Spring / Summer 21
After a year of uncertainty and change, we wanted our new collection to be full of optimism, energy and colour. Our ‘Blooming’ campaign mirrors this new sense of hope and bright beginnings. Shot in the grounds of the London home of the Duke of Northumberland, the campaign showcases a collection full of feminine shapes and shimmering fabrics to help renew your wardrobe.
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"All dressed up"
Autumn / Winter 20
2020 was a year of emptiness, loneliness and loss. As we longed for the return of the world we once knew, we wanted our final campaign of AW20 to explore the collective feeling of hope and despair. Shooting on one of the coldest days of winter on the empty streets of London’s West End, our models were all dressed up, but with nowhere to go.
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"The artist"
Spring / Summer 21 Preview
An exclusive collaboration with Charlotte Rose, one of Britain’s most exciting new artists. See her at work in her studio and meet her one-of-a-kind creations using some of Saint and Sofia’s most popular styles.
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"Chroma"
Autumn / Winter 20
Things take an editorial turn in this late winter campaign. Bold and vibrant, 'Chroma' showcases our greatest hits; helping you brighten up even the darkest of winter days. Vibrant makeup looks and rambunctious styling elements compliment this already colourful studio campaign, offering alternative outfit suggestions for some of our most popular looks.
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"Midnight"
Autumn / Winter 20
In the depths of one of our darkest Winters with Covid isolation, our Midnight campaign explores the magic and wonder of nocturnal landscapes and portraiture that’s stoic and resolute - a symbol of strength in this new, but uncertain year.
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"Into the night"
Autumn / Winter 20
An escapist fantasy that explores the dark allures of winter and femininity inspired by Scandinavian folklore. Meet the story of the truth and the lie which explores the consequences of our post-truth world.
Shot entirely on location in the Arctic Circle, warm knits, overcoats, and formal dresses contrast stark Scandinavian winter scapes.
"Leather and Lyrics"
Autumn / Winter 20
A blend of design, illustration, and photography has been used to showcase our latest leather offering in this bold and adventurous studio campaign.
Three of our favourite illustrators have adorned their favourite lyrics, quotes, and words of affirmation onto audaciously styled leather looks.
"Folklore"
Autumn / Winter 20
For our deep winter campaign, we were inspired by the mythology of Nordic folklore, shooting in the depths of snowy Sweden. The results were magical with a breathtaking backdrop that made our models look almost ethereal, like mythical creatures themselves.
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"Wild at heart"
Autumn / Winter 20
With a nod to the events of 2020, Wild at Heart is a reminder of the power of unity. Our AW20 range compliments the campaign’s message of preparing for uncertainty and change; whilst traversing the year each in our own unique way.
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"Small things"
Autumn / Winter 20
An avant-garde, effervescent micro-campaign showcasing our Small Leather Goods offering.
This monochromatic campaign mixes minimalist photography and video to present our products in a way we never have before.
"Bright young things"
Autumn / Winter 20
Inspired by a group of British aristocrats in the 1920s who led a life of care-free excess.
‘Bright young things’ showcases our AW20 range in this morning-after style campaign. A combination of excess, opulence, and indifference fills the atmosphere in every image - a stark contrast to the daily limitations we’ve faced in 2020.
"Nightfall"
Autumn / Winter 20 Preview
A foreboding prediction of the dark uncertainty to come of Winter 2020. Whilst being shrouded in enigmatic imagery and abstract glances, this entirely black and white campaign is an introductory preview of our new season range.
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"The lost summer"
Spring / Summer 20
Our High Summer campaign is an ode to reclaiming freedom during exemption.
Bold saturations and deep contrasts complement our relaxed SS20 offerings, whilst being entirely shot on location on the southern British coast.
"Turbulence of spring"
Spring / Summer 20
Shot within a season of uncertainty, ‘Turbulence of Spring’ is the introductory campaign for our SS20 range. Notes of reflection and contemplation tinge this laid-back campaign; shot entirely in the bluster of the English countryside.
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"Business on top"
Spring / Summer 20
Adapting to change and working from home, we have fun whilst doing it in ‘Business on Top’, a tongue-in-cheek campaign promoting video-call ready styles. Comfort and sophistication is paramount in the age of Lockdown as this campaign also explores how some of our favourite CEO’s have adapted to change.
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"All black everything"
Autumn / Winter 19
Our favourite all-black looks, carefully curated and styled by admired British Fashion Illustrator Sally Faye. This combination campaign showcases her chosen styles whilst also exploring the stunning life and work of Sally in her beautiful English home.
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