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Wild at heart / aw20

This winter will be unlike any other we’ve had to face. Our journeys may differ, but a year of collective hardships allows us to become more resilient; focusing on all that is positive in our lives. Our Wild at Heart campaign was inspired by the uncertain, those testing times in which we realise we’re not alone and that we’re all in this together. We shot it in the beautiful Welsh Mountains of Snowdonia in mid-September, 2020.

In these turbulent times - we know you value comfort and quality more than ever. To prepare you for winter, our new collection is timeless and modular, offering flexibility to mix and match. A classic colour palette in rich burgundy, beige and black are refreshed with hints of metallic, coral and blue. Leather and tailoring pair with heritage checks, paisley and nightfall prints for a chic bohemian vibe. Shearling jackets, cosy knitwear and double-breasted overcoats layer up making outfits ideal for cold walks, or laid back lounging.

Our Wild at Heart AW/20 campaign reminds us to learn from adversity, be prepared for change and remind ourselves, most importantly, that we're all in this together.

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Design Inspiration

We designed this collection in our London studios. We made every style in Europe with our artisan craftsmen who have been as imaginative and creative as ever these last few months. Our production partners have been flexible and without them, none of this would be possible. Thankfully, we have been able to adapt quickly to the year to build in more flexibility to the collection. After all, it seems that anything is possible in 2020.

We’re introducing some new styles for AW20 including small leather goods, boots, trainers, scarves, notebooks and leather jackets and skirts. To prepare you for winter, our new collection is timeless and modular, offering flexibility to mix and match. A classic colour palette in rich burgundy, beige and black are refreshed with hints of metallic, coral and blue. Leather and tailoring pair with heritage checks, paisley and nightfall prints for a chic bohemian vibe. Shearling jackets, cosy knitwear and double-breasted overcoats layer up making outfits ideal for cold walks, or laid back lounging.

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The Lookbook

Explore our AW20 collection within the ‘Wild at Heart’ Lookbook; a digital portfolio containing a mixture of on-location imagery and studio shot e-commerce.

The campaign was produced entirely within Snowdonia National Park and tested both models and crew alike during the shoot. Stark mountainous terrain and mercurial weather, proved a logistical and practical challenge but thankfully resulted for raw, atmospheric imagery.

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Made in Europe

We made every style in our AW20 Collection in Europe. We work with family owned fabric mills in Italy, Turkey and Portugal to supply us with the finest natural fabrics. We made this collection with sustainable wool, leather, organic cotton and EU Certified sustainable fabrics such as Tencel and Ecovero.

We’ve hand picked our production partners for their craft, attention to detail and dedication to quality. Every stitch, seam and join is expertly crafted for the finest fit and feel. We love working with family owned factories because they take a pride in their work not found in corporate production facilities. Many of the technicians who work in the factories have years of experience of producing garments and accessories.

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Fabrics and Factories

We made every style in our AW20 Collection in Europe. We work with family owned fabric mills in Italy, Turkey and Portugal to supply us with the finest natural fabrics. We made this collection with sustainable wool, leather, organic cotton and EU Certified sustainable fabrics such as Tencel and Ecovero. We’ve hand picked our production partners for their craft, attention to detail and dedication to quality. Every stitch, seam and join is expertly crafted for the finest fit and feel. We love working with family owned factories because they take a pride in their work not found in corporate production facilities. Many of the technicians who work in the factories have years of experience of producing garments and accessories.

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Snowdonia

Shot within Snowdonia National Park in Wales the campaign’s location is concentrated around the mountains and glacial landforms within the area. The park is home to Wale’s highest mountain, Mount Snowdon (featured in some of the campaign’s imagery). At 1085m tall, the mountain offers views across the sea to Ireland on a clear day.

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