Meet the Team.

Meet the Team.

These are the people who work hard in the USA, UK and Europe to make Saint and Sofia happen. They’re passionate about their work and they know what works (and what doesn’t) because of their combined experience of over 100 years designing, styling and producing fashion.

The team have previously worked at luxury brands such as Louis Vuitton and fashion retailers including Matches fashion, Reiss, Ted Baker, Roland Mouret, Next and Miss Selfridge.

In addition to the below, we have outstanding teams who manage our logistics operations in the USA, UK and Europe. Without these talented people, none of this would be possible.

Founder & CEO

Malcolm Bell

Malcolm co-founded Saint and Sofia after running his first ecommerce business Zaggora since 2011.

On a day-to-day basis, Malcolm’s focus is on leading strategy, management and overseeing the customer experience. He works closely with the customer care, design and creative teams to fulfil the value promise of Saint and Sofia.

Malcolm is an Expert in Residence at Harvard Business School and at Seedcamp - Europe’s best seed venture capital fund where he helps portfolio companies with growth and marketing challenges. In 2012, he won the National Business Award for E-Commerce Strategy and was nominated for Entrepreneur of The Year.

Previously, Malcolm studied at the London School of Economics, graduating with Honors in 2005. He worked in the finance industry for 10 years managing investments for several Forbes Family Offices.

Read Malcolm Bell Full Profile

Founder & COO

Dessi Bell

Dessi founded Saint and Sofia after running her first ecommerce business Zaggora since 2011 following a career at the US Investment Bank JP Morgan.

She’s always had a passion for fashion and design. On a day-to-day basis, Dessi’s focus is on the operations of the business. She works closely with the design team to bring great styles to market for our customers. She works with creative, production and supply chain to ensure that we make the best possible products at the best possible price.

Previously, Dessi studied at the London School of Economics, graduating with Honors in 2005. She won the National Business Award in 2012 and is one of Ernst and Young’s Winning Women.

Read Dessislava Bell Full Profile


Michael Higham

Michael runs the Creative team, managing a talented team of creatives across videography, photography, editing, styling and design. He’s responsible for our storytelling.

Michael joined us in November 2018, coming from a Senior Digital Producer role at one of Europe’s largest coffee companies, Caffè Nero. There, he led the creation of the digital content for the brand on a global level across multiple territories for in store and above the line brand campaigns.

Michael graduated with First-Class Honours from Lincoln University in 2011 where he studied Media Production, specialising in Photography. He has a passion for capturing the perfect image and portraying a message in every photograph that he takes.

Read Michael Higham Full Profile


Megan Aylott

Megan oversees the design team, ensuring that we deliver market leading styles to our customers that are on trend, well made and practical to wear.

Megan’s super power is attention to detail. She starts the design process by taking inspiration from high fashion and contemporary art. She then brings this to life with inspiration from unusual fabrics, elegant finishing and cool details.

Previously, Megan ran her own brand MEAME, a performance fashion brand, creating high end cycling jackets that can take you from the bike to the boardroom.

Megan started career at Roland Mouret, after graduating with a First Class degree in Textile Design from Central St Martins.

Customer Care

Amber Wood

Amber runs the Concierge team, responsible for looking after all of our customers. Amber and her team answer every customer query, call and Facebook message that comes through to ensure that every customer is taken care of before, during and after their order.

Previously, Amber was part of the customer care team at Caffè Nero for 6 years. Amber graduated from University of Bristol with honours degree in Sociology. (Amber also has the cutest French Bulldog called Freddie who likes to visit us in the studios).


Henry Young

Henry works in the finance team ensuring that we build strong financial processes, controls and systems that can expand as the business grows. A native of Australia, he qualified from the Australia Institute of Chartered Accountants in September 2012 and arrived shortly thereafter in the UK in 2013.

While the numbers are important, the finance function also contributes to strategic planning helping shape the direction and future growth of the business. Having previously worked in a variety of finance roles over 10 years, Henry now has experience across different industries including technology, retail and financial services.


Alex Sipneuski

Alex joined us in 2017 to lead the Web Development Team. He oversees the technical implementation and performance of all of our web stores.

Alex is a digital nomad, he works with us everyday whilst traveling the world. He can frequently be found in Europe or Asia with his laptop. He’s expert in building and managing E-Commerce stores since he graduated from an Engineering Degree in Minsk University with Honors.


Denitsa Kirilova

Denitsa joined us in 2018 to oversee the production of all of our styles. She works with our suppliers and partners from the family owned fabric mills to the factories and trim suppliers. She personally visits our suppliers on a weekly basis to oversee the weekly production of our styles.

Denitsa has worked in the garment and accessories industry for over 20 years. She’s produced garments for Louis Vuitton, H&M, Next, ASOS and many others.

After completing her Undergraduate and MBA studies at University in Bulgaria, Denitsa went to work in the garment industry. She has a deep network of relationships from fabric mills and raw material suppliers to factories and logistics. Denitsa regularly visits our factories, fabric mills and logistics partners to ensure the highest standards.


Danielle Fuller

Danielle works in our Design team, working with Megan on bringing market leading styles to our customers.

Danielle has a relaxed aesthetic combined with a strong appreciation of trends that delivers functional yet memorable designs.

Prior to Saint and Sofia, Danielle was at Ted Baker, focusing on Womenswear and designing the Ted Says Relax collection.

Danielle started her career at Peter Pilotto after graduating with a First Class degree in Fashion and Textile Design from The University of the West of England (Bristol).


Dominika Durianova

Mika joined the Creative team at Saint and Sofia in 2020 as a Creative Lead; working closely with Michael, where she oversees graphic design and generating content for digital and print. She's a skilled photographer, designer and illustrator with years of experience working in creative teams at leading brands in Europe.

With a Master’s degree in Marketing and Advertising and a life-long passion in photography, Mika’s expertise lies in Social Media, Branding and Graphic Design. Her first campaign was Leather and Lyrics which is available on Instagram @saintandsofia.

Originally from Slovakia, Mika has now settled in London. She loves challenges, always pushing her boundaries; from running a marathon in Iceland, long cycling trips to hiking some of the world’s highest mountains. She enjoys travelling, practising yoga, eating chocolate, reading good books and watching classic movies on repeat.


Sam Blair

Sam (Samantha) joined the Saint and Sofia team in January 2018 and specializes in providing best-in-class service to all of our customers around the world. Originally from the USA, Sam currently works between France and the USA and provides email, messaging, live chat and phone support.

With over 11 years of experience, customer relations is Samantha's passion. Her goal is to ensure that each and every customer has a memorable experience shopping with Saint and Sofia. Inevitably, there are sometimes issues with customer orders. Sam is here at Saint and Sofia week days (and some weekends too) to help customers with any issues they have to be sure they are happy.

Originally from Richmond, Virginia, Samantha now resides in Ardeche, France with her husband enjoying abundant wine and good food. In her free time, Samantha enjoys traveling, spending time with family and long nature walks.


Sophie Walsh

Sophie joined us in 2019 to head up our Partnerships and Affiliate Marketing team. The team forms relationships with partners including affiliates, editorial publishers, influencers and other brands to showcase our designs to customers through creative campaigns and collaborations.

After graduating with BSc Hons from Cardiff University in 2016 Sophie has spent 3 years building a hugely successful Affiliate & Partnerships programme at Gymshark.

Sophie will continue to build out our Digital Marketing team over time by adding other relevant channels to ensure our products and brand ethos get the visibility they deserve.

See how you can work with our Affiliate team here.

Read Sophie Walsh Full Profile

Senior Production Co-Ordinator

Lily Cleall-Harding

Lily works with our designers and production teams to bring new styles and designs to life. She oversees the product development lifecycle from our London studios, working with suppliers and sampling studios across Europe. It's a critical role and essential to introducing new styles and seasonal collections.

Previously, Lily co-ordinated womenswear product development at Ted Baker in London and before that for Welsh designer Julien Macdonald.

She has extensive experience managing multi-product production including womenswear tailoring, wovens and jersey, and launching cosmetics products. Whilst at Ted Baker she built excellent relationships with suppliers all across the world, but particularly in Asia and Europe.

Originally from Cardiff, Lily Graduated with Honors from Southampton Solent University in Fashion Management and Marketing in 2015.

Talent Partnerships

Ellie Dotchin

Ellie joined the Saint and Sofia team in 2020 as our Talent Partnerships Manager. Ellie works with influencers, celebrity talent and other likeminded brands to showcase Saint and Sofia to customers through creative campaigns and events. She works alongside Sophie (Head of Partnerships) and Bryony (Commercial Partnerships Manager) in our Partnerships Team.

Before joining Saint and Sofia, Ellie was responsible for management of top tier brand ambassador relationships at a London agency, having previously been part of the production team at QVC UK for 7 years.

Ellie loves fashion and when she is not styling new looks on our models in the studio, she is playing with her golden retriever puppy Captain (who sometimes comes into the studio for cuddles!).

Commercial Partnerships

Bryony Hatherley

Bryony is working alongside Sophie and Ellie in the Partnerships team as the Commercial Partnerships Manager. She heads up the relationships between the Saint and Sofia brand and their Affiliate partners, as well as those with a strong editorial alignment, to deliver exciting, creative and engaging content.

Originally from Devon and a big fan of being by the sea, Bryony has lived in London for 8 years since graduating with Honours from the University of Brighton in History and Philosophy. Since being in the capital, she has previously worked as a VM for a flagship Topshop store, managed the Affiliate partnerships at a Fashion Tech start-up, and worked as an Account Manager for a global media agency.


Chloe Lawrance

Chloe joined Saint and Sofia in 2020 as our Content Editor, tasked with writing and editing all our editorial content. Whether she’s interviewing inspiring women or researching the latest need-to-know trend, Chloe is always on the lookout for a story.

With a background in magazines, Chloe has written about the thing she loves most - fashion - for some of Britain's biggest publications, including ELLE UK, Harper’s Bazaar and Cosmopolitan. 

When she’s not swatting up on the latest styles, Chloe loves to read, explore London and re-watch old episodes of Sex And The City.

Digital Production Manager

Amber Allinson-Epps

Amber works across both our Creative and eCommerce teams as a Digital Production Manager. She manages both production planning (photo and video shoots) as well as our eCommerce stores, online. She initially began working part time with the team as a Production Assistant and we all enjoyed it so much, she joined full time.

Prior to Saint and Sofia, Amber worked in the world of creative events, where her focus was planning and delivering events for her clients across the south of England. She has a real passion for coordinating production which means she excels in ensuring our shoots run smoothly - whether this be in our London studios or on location for campaigns.

Having grown up in Somerset, at weekends Amber can mostly be found lapping up the West Country air, frequenting muddy welly walks and/or stroking stranger's dogs.


Lyn Kuan

Lyn is an expert garment technologist and works with our design team looking at the quality and fit of each and every style. She has worked in the fashion industry for over 20 years, with brands such as French Connection, Thomas Pink, Whistles and All Saints.  

Lyn graduated from Manchester Metropolitan University with a Fashion Design and Technology Degree and has also studied Pattern cutting at the London College of Fashion.


Rodrigo Belasquem

In collaboration with Michael, Rodrigo creates all our social media video content. Rodrigo values great storytelling, and he specialises in creating purposeful videos that inspire, entertain and engage. He loves exploring new styles and creative ideas, which is reflected in his work.

Rodrigo has extensive experience in both photography and videography, and he’s worked with a range of well-known brands such as DHL, Schweppes, Lenovo and Turkish Airlines.

Originally from a small town in Brazil, Rodrigo has now settled in London after having spent several years travelling the world. He has travelled six continents and plans on visiting Antarctica one day in the future to take that number up to seven. Crossed items on his bucket list include living in silence with monks in Thailand, celebrating Christmas in North Korea, climbing the Huayna Potosí mountain in Bolivia and many other crazy experiences he'll be happy to talk more about over a beer.


Elena Herre

Elena joined our Customer Concierge Team to support our customers, before and after purchase. As our business continues to grow internationally, she's responsible for making sure that all of our German speaking customers are supported.

Elena has previously worked as an Executive Assistant and Administrator at various multi-national companies in the UK and Europe. After graduating as an Office Manager, she moved to London from the South of Germany in 2017 and has enjoyed big city life ever since.


Stacey Neves

Stacey joined Saint and Sofia in August of 2016 and is a part of the Customer Concierge team. She has been in the customer service industry for more than 15 years and loves to make sure that customers receive the best possible experience.

Daily, and weekends too, she makes sure that all forms of communication from our customers are answered from emails to Facebook messages. She oversees the order fulfillment process as well to ensure that all orders go out in a timely manner.

Stacey has lived her entire life in Upstate New York, and currently resides in Camillus with her husband and three children.

In her free time, she enjoys spending time with her family, watching her children’s sporting events including basketball and karate, and of course shopping.



Francesca is a highly talented Makeup Artist based in London, a rising star in the London Fashion and Beauty scene.

Since 2016, she's worked on fashion and beauty campaigns for Vogue and applied her skills for Space NK and Charlotte Tilbury. Francesca works with the Saint and Sofia team to manage production of campaigns - both photo and video - as well as hair and makeup styling on shoot day. She's expert at coordinating production, whether it be in our London studios or on location for collections, campaigns and lookbooks.

Previously, Francesca has worked with Head of Creative Michael Higham. She's a passionate, creative talent with a gentle manner that makes her a delight to work with. She qualified in Production Media Makeup (Distinction, 2017) and BA Hons in Photography.