Seriously sustainable

We passionately believe in being serious about sustainability and that we have a responsibility to each other and to the planet . We make all of our styles in the most sustainable way because we believe in making products that are good for you and minimise our impact on the environment. This means being conscious of the effect each part of our design and supply chain has on us, our customers and the planet. We believe every business has a duty to have a positive social impact.

    How we work sustainably:
  • - Packaging with bio-degradable and recycled materials
  • - Using eco fabrics such as Ecovero, Cupro, Tencel and Econyl
  • - Using GOTS Certified Organic Cotton
  • - Reducing carbon footprint through intelligent sourcing
  • - Using smart logistics to reduce transportation distance
  • - Planting Trees with Trees for Cities to offset carbon
  • - Using minimal/no dyes in our packaging
  • - Funding conservation research by the Natural History Museum


We started Plant as a global movement to plant trees.  As parents, we care deeply about the environment we create for our children. We believe in the science of Climate change, a complex and multi-faceted problem that will require significant innovation over the next few decades. We’re committed to doing our part.

Our goal is to plant 10 million trees in the next 10 years. To achieve this, we donate all proceeds from the sale of certain products to tree planting charities such as the Woodland Trust and Trees for Cities. Plant will also collaborate with other brands to raise money for planting trees as well organising tree planting days and festivals where we invite our customers, influencers and celebrities to plant trees with us.


Not plastic®

Not Plastic is an initiative we launched to replace single-use plastic packaging in the fashion and E-Commerce industry with biodegradable packaging. As you have probably read, single-use plastic is bad for the planet and the environment.

For the last 3 years, we’ve been using a bio-degradable, compostable packaging for our product bags - rather than single-use plastic. We think everyone else should do the same. We make these bags with a production partner in Europe with a specially designed formula with a potato starch base.

Over the next few years we’re encouraging other Brands and E-Commerce platforms to package clothing and other products using our bio-degradable packaging.


Better Fabrics

We love to use natural, organic and recycled fabrics that look and feel incredible, with a reduced environmental impact. One of our favourite fabrics is Organic Cotton.

Non-organic cotton is one of the most treated crops on the planet.For 1 pound of raw cotton in the US, 1/3 pounds of synthetic fertilizers are used. 1 pound of raw cotton is roughly used to make a single t-shirt. In just one year in 2011, more than 2.03 billion pounds of synthetic fertilisers were used in the US alone. Conventional cotton also utilises between 3 and 5 times more energy to produce than organic cotton.

Organic cotton is superior to conventional cotton in terms of increasing biodiversity, mitigating climate change by elimination of intensive fertilizers, reducing water contamination and consumption, preserving soil quality and reducing energy requirements. It’s also very soft on your skin making it good for you and good for nature.


‘We believe in our social responsibility to reduce our environmental impact to be a force for good in the world’