As we welcome the dawn of a new year, we introduce ‘Odyssey’, a story inspired by the voyage of life and the journey that lies ahead. Our campaign has come to life to evoke positive intentions for the new beginnings and adventures awaiting us. We have hope, faith and passion in our hearts for good things to come. Shot against a backdrop of parachutes, we aim to achieve a feeling of freedom and movement as we transcend into a new chapter.
Through the motions of our story, we hope to encourage you to move freely with an open mind, a kind heart and a brave soul to fly high, push the boundaries, and chase your dreams in 2023. After all, what’s there to lose?
Throughout this story, we bring you new designs, crowd favourites and luxury essentials, highlighting earthy tones with soft pops of colour. Our shapes and styles are timeless pieces to carry you from season to season, for years to come.
Working alongside ten talented individuals and a pup named Twiggy, we were able to bring a new campaign ‘Odyssey’ to life. With the energetic young team joining forces over two days, we produced this story in an urban studio in North West London, set aside an old cemetery. Using parachutes as a backdrop and our timeless styles, we created a scene where the team could feel free to let the imagination run wild. The theme of ‘Odyssey’ was to celebrate new adventures and begginings for a new year.
Lead photography and creative direction by Michael Higham. Abstract and still-life photography by Dominika Durianova. Full production by Amber Allinson-Epps. Social content by Julia Bodnaruk. Wardrobe by Kiri Johnston. Makeup by Kat Krupa-Ringuet and Hair by Sandra Hahnel. Our models are Tosin Bodija, Maisie Daniels and Rebecca Pearson.