DREAM OF OTHER S/S22
Our first campaign for Spring 2022 is an urban safari shot in Madrid, celebrating the connection between urban living and the natural world. Classic Safari tones of Beige, Deep Green and Charcoal are modernised with Candy highlights in Mint, Pink, Orange and luxe trims of gold. An elegant and comfortable city vibe, with finer details including gold metal trims, ladder lace trims and embroidered Prints.
A functional Cargo jacket styles are back with our easy to wear trousers elevated with gold buttons. For added rock style to your Cargo look we’ve got a functional Cargo jacket with gold details and embroidered slogan for added flare.
Abstract animal prints are the high impact hallmark of the collection, whether main piece or accessory. For March, we’re all about a relaxed and confident look, with layering adding practical flexibility for changeable weather.
Get ready to make a statement with the gorgeous and super comfy Zebra Runway Maxi Dress – wear with the Luther Suede Jacket for some biker attitude. Opt for city chic safari elegance with our Safari Dress, which features a subtle snake patterned, easy for desk to dinner days and worn effortlessly with trainers or heels.
Then there’s the striking Debbie Puff Sleeve Blouse, the Jagger Jumper with its pops of leopard Candy colour, the dress up or down Safari Wrap Skirt, and many more.
Welcome in the return of Spring with our thoughtfully curated ‘Dream of Other’ mixtape. Fresh, upbeat soul echoes through this playlist; heralding the return of warmer days. The perfect soundtrack for a spot of spring cleaning, a stroll into town or a sunset drive.LISTEN ON SPOTIFY
BEHIND THE SCENES
‘Dream of Other’ was shot over a two day period in early February within Madrid, Spain. The team settled upon Spain’s capital to base this month’s campaign due to its vibrant architecture, cultural relevance and guaranteed good weather. Long sunny days, reminiscent of warm springtime in London reinforced the campaign’s ideologies that cities compliment each others cultures and values.
Concept and photography by Michael Higham. Still Life and BTS photography by Dominika Durianova. Film direction and Videography by Rodrigo Belasquem. Production Management by Amber Allinson-Epps. Styling by Ellie Dotchin. Hair and Makeup by Jo Lorrimer, our models were April Alexander, Rebecca Pearson, Miki Davis.