Bright Young Things

The 'Bright Young Things' was a Saint and Sofia Campaign for AW20, filmed inside one of England’s finest stately homes and inspired by the carefree glamour and rebellious spirit of the 1920s bohemian elite. Contrasting the restrictions of 2020 with the exuberance of a bygone era, the campaign showcased statement outerwear, elevated boots and layered winter styling. Rich textures, dramatic silhouettes and decadent interiors created a mood of escapism and modern elegance. Bright Young Things celebrated individuality, freedom and the joy of dressing up through a bold and sophisticated autumn/winter collection.