THE BOTANIST S/S22
Saint and Sofia’s May campaign celebrates the beginning of Summer with a sophisticated showcase of warm weather occasion-wear. ‘The Botanist’ is an explosion of colour and excess with a collection full of new bright florals and botanical hues. Vibrant mixes of emeralds and royal blues dominate this editorial inspired campaign, shot in-studio and on location within the Palm House at Kew Gardens.
Summer ready styles to suit any occasion this month. Celebrate a season in bloom with re-imagined Saint and Sofia classics. Our best-selling Cambridge set, now in a refined black or white boucle, is ideal for twilight garden parties. New this month, the Jodi Cinched Waist dress; available in a gorgeous jade botanical or ditsy floral print.
THE PLAYLIST
Listen to the sound of the Road Trip, a playlist full of non-skip, sing at the top of your lungs classics. In this carefully curated mix of old and new songs, you’re guaranteed to know every word to sing along to. Best played in the car with the windows down and on maximum volume, ideally on a bright and sunny day. Close windows (but not eyes) whilst driving on colder days and imagine yourself in the sun baked glory of holidays.
LISTEN ON SPOTIFY
KEW GARDENS, LONDON
Kew Gardens is just 30 minutes from Central London and is London's largest UNESCO World Heritage Site. We filmed part of this campaign in the Palm House at kewin an afternoon on a bright Spring day in April 2022. Kew Gardens is home to the world's most diverse collection of living plants and a scientific research centre of international renown.
There are several beautiful glasshouses at Kew including the iconic Palm House and its exotic rainforest. At Kew, you can also find the Princess of Wales Conservatory which invites you to explore 10 of the world's climatic zones; and the Waterlily House with its amazing, giant lily pads.
Visitors of all ages love the 59ft (18m) high Treetop Walkway, which soars into the tree canopy offering a bird's-eye view of the gardens. Enjoy a stroll along the Great Broad Walk Borders, home to more than 60,000 plants, and step into history at Kew Palace, the former summer residence of King George III.
BEHIND THE SCENES
The Botanist was shot in April 2022 over the course of three days; two days in our in-house creative studios and one on location at Kew Gardens. Kew Gardens, also known as the Royal Botanic Gardens, is an internationally important botanical research and education institution; home to the largest living plant collection on earth. The campaign was shot within Kew’s Palm House; an ornate iron and glass greenhouse that houses countless tropical and subtropical plants.
Photography and Art Direction was by Michael Higham. Still life photography by Dominika Durianova. Production by Amber Allinson-Epps and Styling by Ellie Dotchin. Hair and Makeup was by Margarita Lascala. Our models were Jemma Hansen, Ndey Manneh, Wing Leung, Caroline Raymond and Gabriela Cegielska.
